W Network IDs

Corus Entertainment, one of Canada’s largest network operators, has picked Big Machine to supplement its W Network’s live action ID footage with photoreal interior scenery.

Using, Vray, one of the best render technologies for architectural work, Big Machine has textured, lit, animated and rendered 3 network ID spots. This realism comes at a price however:  The renders took about an hour per frame.  Big Machine used over 120 render cores to deliver ahead of schedule.

Client
Corus / W
Creative Director
Ken Carlson
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