Big Machine has completed delivery of 9 spots for Cox Cable and Agency Cramer-Krasselt.  The agency approached Big Machine wanting to create a new, high-tech world to feature their premiere product bundles.  The spots had to be flexible enough to allow for different text and images to be swapped out with minimal effort.

The ads feature an all CG environment filled with architectural screen elements, fast moving streams of light and deep, multilayered spaces.  Three :60 spots were developed and animated within 3 weeks.