A&E Holiday IDs
Big Machine has partnered with A&E to create unique sponsored holiday network IDs. Sponsor logos are featured organically in holiday themed scenes.
The Thanksgiving spot, for example, features whipped cream sponsor logos on top of a pumpkin pie. The Halloween spot features carved logos — jack-o-lantern style.
We’ve leveraged our expertise in shooting and visual effects to create a really visually interesting alternative to the standard logo floating over video sponsor treatment.
- Client
- A&E
- Creative Director
- Steve Petersen
- Director
- Steve Petersen
