A&E Holiday IDs

Big Machine has partnered with A&E to create unique sponsored holiday network IDs.  Sponsor logos are featured organically in holiday themed scenes.

The Thanksgiving spot, for example, features whipped cream sponsor logos on top of a pumpkin pie.  The Halloween spot features carved logos — jack-o-lantern style.

We’ve leveraged our expertise in shooting and visual effects to create a really visually interesting alternative to the standard logo floating over video sponsor treatment.

Client
A&E
Creative Director
Steve Petersen
Director
Steve Petersen
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